New Major in Media Arts + Practice
Responding to the vociferous demands of our students, the IML is delighted to announce a new major in Media Arts + Practice!
The new BA is for students interested in harnessing the power of digital storytelling and media design for uses in diverse fields, from business to education, from architecture to medicine, from urban planning to law.
Building on the Minor in Digital Studies, as well as the Ph.D. program in Media Arts + Practice, the program offers students an opportunity to leverage the power and potential of the cinematic arts and the ability to communicate across diverse kinds of media, including video, still images, sound and interactivity.
Imagine using the Google Maps tool to design an interactive visualization of national budget. Or creating an app that helps young people track their water use to build better conservation habits. Or using the Kinect to build an interactive model of a new Metro station in downtown Los Angeles.
“The new degree program gives students the power to communicate the things that they are most passionate about in the media form that is most suitable to their goals and audience,” explained Holly Willis, director of the Institute for Multimedia Literacy. “It builds on the idea that storytelling is fundamental not just in entertainment but in every industry, and there is a growing need for people who understand the power of the cinematic arts and can use it effectively.”
Students who enroll in this new major will leave the program with the ability to create still images, videos, websites, apps, visualizations and interactive experiences to meet the needs of a global economy in dire need of these skills. If you are a student who wants to leverage the incredible array of media tools available now to communicate your message broadly, powerfully and with the sophistication that comes from being in a world-class school of the cinematic arts, come see us!
Interested in applying to the Media Arts + Practice major? Students can obtain program requirements and application information from the IML website, or by contacting Sonia Seetharaman, Academic Program Coordinator, at (213) 743-2198 or sseetharaman@cinema.usc.edu.
